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Welcome to our blog, where we share business news and updates, and the occasional musing on events and experience design.

“It takes a hell of a lot of work to make things look easy” – Sir Richard Branson.

Make sure your event sponsorship isn’t actually costing you money
Terri van Schooten Terri van Schooten

Make sure your event sponsorship isn’t actually costing you money

Sponsors are often vital to an event's success. But when putting together sponsorship packages and negotiating a value, remember that an excellent sponsorship relationship is a true partnership with more than monetary value.

The first question you need to ask yourself is:

Is this sponsorship actually costing you?

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