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Welcome to our blog, where we share business news and updates, and the occasional musing on events and experience design.
“It takes a hell of a lot of work to make things look easy” – Sir Richard Branson.
![Make sure your event sponsorship isn’t actually costing you money](https://images.squarespace-cdn.com/content/v1/662709be9f718756d0a46dc5/da89b0df-9195-466b-97fd-2e76f18e0ef6/Inoffensive+Sponsor+slide.png)
Make sure your event sponsorship isn’t actually costing you money
Sponsors are often vital to an event's success. But when putting together sponsorship packages and negotiating a value, remember that an excellent sponsorship relationship is a true partnership with more than monetary value.
The first question you need to ask yourself is:
Is this sponsorship actually costing you?