Client: HITO

BarberCraft was New Zealand’s premier men’s grooming event – featuring NZ’s national barbering competitions, a men’s grooming and lifestyle expo, live entertainment, and more.

Verve was approached by HITO to develop and deliver an event to unify the men’s grooming industry and create a platform to showcase the barbering profession. BarberCraft was the result; running between 2016 and 2018, an annual, 2-day event that attracted barbers and interested members of the public from throughout the country.