Client: HITO

Event Type: 1 Day Public Expo – featuring Men’s Grooming and lifestyle products, Live Barber Competitions, Food Trucks and entertainment. Also includes Industry Only preview event and post-event prize-giving.

Attendance: 2000

Verve’s involvement: Annual (on-going) from 2016

Verve’s responsibilities:

  • Event Concept & Strategy
  • Project Management & Logistics
  • PR, Comms & Marketing
  • Audience & Community Development

BarberCraft is New Zealand’s premier men’s grooming event – featuring NZ’s national barbering competitions, a men’s grooming and lifestyle expo, live entertainment and more.

Verve was approached by HITO to develop and deliver an event to unify the men’s grooming industry and create a platform to showcase the barbering profession. BarberCraft is the result, launching in May 2016, this annual, 2-day event attracts barbers and interested members of the public from the length of the country.

Event Website:

Tommy J demonstrates at BarberCraft 2016