NZ Flag Consideration Roadshow
Client: Department of Prime Minister and Cabinet
Event Type: 4 month Nation-wide Public Engagement Roadshow
Project Date: 2015
- Project & Budget Management
- Programme Logistics, LOTS of logistics!
- Sourcing locations and planning roadshow locations
- Project Staffing
In the lead up to 2015′ National Referendum on the New Zealand Flag – Verve was engaged to help facilitate a national discussion on the flag and what it stood for. This public consultation project travelled the length of New Zealand, popping up in farmers markets, town squares, shopping malls and all sorts of places.
The campaign was neutral in regards to a particular outcome from the referendum – but simply asked the question, “What do you stand for?” – encouraging everyday kiwis to think about their values and what is important to them.