NZ Flag Consideration Roadshow
4 month nation-wide public engagement roadshow
Facilitating a national discussion on our flag
Our responsibilities
Project & Budget Management
Programme Logistics, LOTS of logistics!
Sourcing locations and planning roadshow locations
Project Staffing
Client: Department of Prime Minister and Cabinet
In the lead up to 2015′ National Referendum on the New Zealand Flag – Verve was engaged to help facilitate a national discussion on the flag and what it stood for. This public consultation project travelled the length of New Zealand, popping up in farmers markets, town squares, shopping malls and all sorts of places.
The campaign was neutral in regards to a particular outcome from the referendum – but simply asked the question, “What do you stand for?” – encouraging everyday kiwis to think about their values and what is important to them.